Serum Envase de Cosméticos by Andromachi Kakava

Serum Envase de Cosméticos by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2024

Serum Envase de Cosméticos

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award de Ferro Winner in Envases Category

15,976

Verified Award Winner

Verify Award Status for #152722

View at A' Design Award Press Release Award Badge

Colors

The Design

About Serum Envase de Cosméticos

O seu simbolismo visual coa bandeira de Grand Prix comunica a velocidade e eficacia da acción antiarrugas do produto. O reflexo do poder e velocidade das capacidades reconstructivas do produto sobre a pel humana foi a inspiración detrás do deseño visual. Para subliñar a súa capacidade, a inspiración foi a bandeira cuadriculada en branco e negro do Grand Prix, marcando o rápido lanzamento do produto ao proporcionar protección á pel. A parte máis difícil do proceso foi a colaboración co impresor, co fin de conseguir o relevo na caixa prateada.

The Recognition

About the A' Design Award de Ferro

Serum Envase de Cosméticos gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Serum Envase de Cosméticos sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Serum Envase de Cosméticos é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit.
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action.
Dimensions & Packaging: Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm
Tags: cosmetics, frezyderm, serum, silver, packaging
Production Technology: The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream.
The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action.
Design Challenge: The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
Research: Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients.
The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper.
So the symbolism wins the impressions and the experts are conquered.
Inspiration: The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design.
To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection.
Project Duration: The project started in April 2022 in Athens and finished in November 2022 in Athens.
Operation Flow: Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit.
Team Members: George Ziakas
Andromachi Kakava