Jingting Mountain Scenic Area Identidade de Marca by Zhejiang Gongshang University

Jingting Mountain Scenic Area Identidade de Marca by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2024

Jingting Mountain Scenic Area Identidade de Marca

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #152983

View at A' Design Award Press Release Award Badge

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The Design

About Jingting Mountain Scenic Area Identidade de Marca

Área Escénica da Montaña Jingting é unha identidade de marca creada para unha área escénica clave e parque forestal nacional na provincia de Anhui, China. A identidade baséase na idea da exploración cultural a través da pintura, de xeito que unha visita se sinta como camiñar a través dun pergamiño pintado. Vistas de montaña, formas de pavillón, nubes acaidas, grous salvaxes e o licor branco e té verde locais están debuxados na linguaxe gráfica. Seis gráficos auxiliares apoian a marca principal e poden aplicarse en moitos contextos. O deseño substitúe unha imaxe anterior de atractivo limitado e adáptase aos medios dixitais.

The Recognition

About the A' Design Award de Bronce

Jingting Mountain Scenic Area Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Jingting Mountain Scenic Area Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Jingting Mountain Scenic Area Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao