A Garden for All Deseño Tipográfico by Danne Ojeda is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Deseño de Educación, Material Didáctico e Contido Formativo Competition Category.
PrataEducación· 2024
A Garden for All Deseño Tipográfico
by Danne Ojeda
Client: School of Art, Design and Media, Nanyang Technological University, Singapore.
A' Design Award de Prata Winner in Educación Category
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- Verified Award Winner
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The Design
About A Garden for All Deseño Tipográfico
Este proxecto é un proxecto educativo. Foi un traballo sobre Deseño Tipográfico asignado aos estudantes de educación superior da Escola de Arte, Deseño e Medios da NTU, Singapur. O traballo consistía en que cada estudante deseñase Capitulares como unha familia tipográfica. O resultado foron múltiples familias tipográficas creadas polos estudantes e inspiradas na flora, fauna e características únicas dos Xardíns Botánicos de Singapur. A partir disto, as mellores Capitulares foron impresas no libro A Garden For All, publicado pola editorial Epigram Books en Singapur.
The Recognition
About the A' Design Award de Prata
A Garden for All Deseño Tipográfico gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que A Garden for All Deseño Tipográfico sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. A Garden for All Deseño Tipográfico é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Original Drops Caps were inspired on natural elements found in the Singapore Botanic Gardens, Singapore First UNESCO World Heritage Site.
- Dimensions & Packaging
- Variable dimensions.
- Tags
- Botanical Garden Singapore, Original Drop Cap Design, Typography, Education, ADM, NTU.
- Production Technology
- This project originated as part of a teaching assignment in the course 'Typography III'. It is an industry oriented assignment whose outcome is the publishing of the produced typographical works, emulating a real design commissioned scenario. To this effect, a group of students from 'Typography III' course from the School of Art, Design and Media (ADM), were invited to collaborate with Epigram Books under the Creative Direction of Associate Professor Danne Ojeda. Students conducted field research in Singapore Botanic Gardens, after which they created original Drop Caps in the form of contemporary illustrated type designs for the book 'A Garden for All'.
- Design Challenge
- To find a unique design direction that will respond to the research abstract, to design and develop a coherent typographical system that carries the essence of the various features of the Singapore Botanical Gardens.
- Research
- To design Drop Caps typographic prototypes, that depict the variety and richness of the Singapore Botanic Gardens, flora, fauna, and any other relevant elements found in situ. This is Singapore First UNESCO World Heritage Site.
- Inspiration
- TYPOlogy is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design DROP CAPS as a font family (See images and attached PDF). The outcome was multiple font families created by students and inspired by the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best of the best DROP CAPS were printed in the book A GARDEN FOR ALL, published by the prestigious editorial Epigram Books in Singapore (See the last part of the PDF attached with the chapters of A GARDEN FOR ALL, with the original DROP CAPS designed for this book).
- Project Duration
- The project TYPOLogy: A Garden for all, latest 8 weeks in total. It took place in Singapore, from September to November 2022.
- Operation Flow
- The Drop Caps are used in the different sections of the book 'A Garden for All', published by Epigram Books, Singapore.
- Patents
- The copyright rests with the authors.
- Team Members
- Creative direction of Danne Ojeda.
- Image Credits
- All design/authors of the Drop Caps and Epigram Books, Singapore
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