Martial Essence In Brew Envasado de Licor de Zhejiang Sci-Tech University

O deseño Martial Essence In Brew Envasado de Licor de Zhejiang Sci-Tech University é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2024

Martial Essence In Brew Envasado de Licor

de Zhejiang Sci-Tech University

Cliente: Zhejiang Sci-Tech University

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Martial Essence In Brew Envasado de Licor

Esencia Marcial en Fermento é un deseño de embalaxe para Laojiuhan, un licor destilado de Yongjia, Wenzhou. O deseño emprega o Punho do Sur de Fenglin, unha arte marcial local, como elemento visual principal. Liñas douradas debuxan seis movementos clásicos, e o nome do produto está escrito nunha caligrafía en negra. Un patrón de pinga baixo o último carácter fai referencia ao proceso de destilación. A botella conta cun acabado negro mate e unha tapa metálica dourada. Tanto a botella coma a tapa están gravadas con ornamentos de montañas e ríos, que engaden carácter rexional e un agarre antiescorregadizo. A botella ten unha capacidade de 500 mililitros.

O Recoñecemento

Sobre o A' Design Award de Bronce

Martial Essence In Brew Envasado de Licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Martial Essence In Brew Envasado de Licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Martial Essence In Brew Envasado de Licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Dimensións e Embalaxe: Bottle: 500ml
Etiquetas: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Tecnoloxía de Produción: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Reto de Deseño: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Investigación: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inspiración: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Duración do Proxecto: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Fluxo de Operacións: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Membros do Equipo: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang