The Drum of Heaven and Earth Envasado de licor de Hai Zhu

O deseño The Drum of Heaven and Earth Envasado de licor de Hai Zhu é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2024

The Drum of Heaven and Earth Envasado de licor

de Hai Zhu

Cliente: Shanxi Fenyangwang Wine Industry Co., Ltd.

Gañador do A' Design Award de Ferro na Categoría Envases

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O Deseño

Sobre The Drum of Heaven and Earth Envasado de licor

O Tambor do Ceo e da Terra é un deseño de envasado en forma de xerra para un licor chinés Baijiu de 25 kg. A forma asemella un antigo tambor de guerra, inspirado nos tambores do xeneral Guo Ziyi da dinastía Tang. Dragóns e Pixius en relevo, bestas auspiciosas da tradición chinesa, xúntanse con caligrafía nun relevo tridimensional que se pode sentir coa man. O dourado e o traballo en relevo dan á superficie unha textura rica. As baquetas situadas a ambos os lados poden usarse como recipientes, de xeito que o licor pode compartirse. O envasado mide 565 por 209 por 742 mm.

O Recoñecemento

Sobre o A' Design Award de Ferro

The Drum of Heaven and Earth Envasado de licor gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que The Drum of Heaven and Earth Envasado de licor sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. The Drum of Heaven and Earth Envasado de licor é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Dimensións e Embalaxe: product dimensions, 565 mm x 209 mm x 742 mm
Etiquetas: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Tecnoloxía de Produción: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Reto de Deseño: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Investigación: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Inspiración: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Duración do Proxecto: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Fluxo de Operacións: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Membros do Equipo: Hai Zhu