Shangfang Large Seal Script Embalaxe de Xoguete de Bloques de Construción by Beijing Xingchen Wanqian Technology

Shangfang Large Seal Script Embalaxe de Xoguete de Bloques de Construción by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2024

Shangfang Large Seal Script Embalaxe de Xoguete de Bloques de Construción

by Beijing Xingchen Wanqian Technology

Client: Beijing Xingchen Wanqian Technology Co., Ltd

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #154807

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangfang Large Seal Script Embalaxe de Xoguete de Bloques de Construción

O Shangfang Large Seal Script é un estoxo de agasallo deseñado para un xoguete de bloques de construción. A forma inspírase no selo de xade da antiga China, polo que a embalaxe ten forma de bandexa cadrada con tapa. A tapa está feita de acrílico con letras estampadas en dourado, e a bandexa está feita de papel touch vermello cun forro de EVA e un reverso de veludo. As grellas internas gardan cada compoñente por separado, de xeito que se pode atopar facilmente a peza necesaria. Unha caixa interior transparente de PVC esmerilado permite exhibir a obra montada, dándolle á embalaxe un segundo uso.

The Recognition

About the A' Design Award de Bronce

Shangfang Large Seal Script Embalaxe de Xoguete de Bloques de Construción gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Shangfang Large Seal Script Embalaxe de Xoguete de Bloques de Construción sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Shangfang Large Seal Script Embalaxe de Xoguete de Bloques de Construción satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a gift box package designed for the building block toy Shangfang Large Seal Script. To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning.
Dimensions & Packaging: 308mm*308mm*133mm
Tags: Building blocks, packaging, philosophy, education, culture
Production Technology: The lid of the gift box is made of acrylic with gold stamped letters. The tray is made of red touch paper, EVA-lined and velvet-backed. The inner box is made from frosted PVC and also velvet-backed. The cover of the Instruction Book is cotton with gold stamped letters and patterns.
Design Challenge: Size fitting is considered a challenge of design. With a plurality of materials combined, the fabrication processes and size errors are different, so it is required to verify and tune up repeatedly until the right components are obtained. It might take 4-5 revisions and improvements to transit from prototype to finished product. The sustainable design of the package is also a critical factor, including the sustainability of the materials and the reuse value of the package.
Research: The packages of most block toys purely pack components which are unfriendly to use and loses the reuse value. Given this, the designer tailors a gridded box for different components, and each grid is a space that permits users to readily find the desired component without mistake. In addition, the outer packaging with the transparent PVC components set inside can function as a display box for the real product, a design tapping into the multipurpose and sustainable value of the toy package.
Inspiration: Internal grids store components separately, a design inspired by the thought investigating things and probing into principles proposed by the Ming thinker Zhu Xi, where investigating things is construed as an analysis of things as implied by the categorized storage of components. Probing into things means an understanding of the logic of how things develop. This l motivates users to think about Chinese philosophical thoughts and wise words, and pays a tribute to ancient thinkers.
Project Duration: The project commenced in March 2023 in Beijing. It is projected to be completed in September 2023 and released to market in June 2024.
Operation Flow: Opening the acrylic lid on top of the box, you will first see two transparent components which are used to fix the assembled words. Then you will see the instruction book in the grooved EVA liner box, a ribbon is attached besides the book for ease of removal and opening the next layer. The component box disposed in the lower part also embedded in the grooved liner box. Each component is neatly stored in a grid with photo shows and dimensional information marked on the top and sides of the box.
Team Members: Huang Zhong, Li Jiuzhou, Ren Shengyuan, Wang Mingling