Hugoo Bolso de ombreiro con asento de cadeira by Yasuhiro Yamamoto

Hugoo Bolso de ombreiro con asento de cadeira by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Deseño de Produtos para Bebés, Nenos e Nenas Competition Category.

BronceProdutos para Bebés· 2024

Hugoo Bolso de ombreiro con asento de cadeira

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award de Bronce Winner in Produtos para Bebés Category

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The Design

About Hugoo Bolso de ombreiro con asento de cadeira

Hugoo é un bolso de ombreiro cun asento de cadeira incorporado para saídas con nenos. O bolso mantén a forma dun bolso de ombreiro convencional mentres sostén un neno nun asento acolchado. Catro petos están dispostos segundo a súa función, de xeito que un só bolso pode conter os elementos necesarios para unha saída. O forro é amarelo para facilitar a visualización do contido, e un dos petos permite extraer directamente unha toalliña húmida. O tecido é CORDURA, escollido pola súa resistencia e durabilidade. Cando xa non se necesita o asento de cadeira, Hugoo pódese seguir utilizando como bolso de ombreiro.

The Recognition

About the A' Design Award de Bronce

Hugoo Bolso de ombreiro con asento de cadeira gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Hugoo Bolso de ombreiro con asento de cadeira sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Hugoo Bolso de ombreiro con asento de cadeira satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama