Be Genius Complemento Decorativo by Be Genius is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Deseño de Patrimonio Cultural e Industria Cultural Competition Category.
FerroPatrimonio Cultural· 2024
Be Genius Complemento Decorativo
by Be Genius
Client: Be Genius Design
A' Design Award de Ferro Winner in Patrimonio Cultural Category
- 20,302
- Verified Award Winner
- Verify Award Status for #156282
The Design
About Be Genius Complemento Decorativo
Be Genius é unha serie de complementos decorativos inspirados en Pixiu, unha criatura mítica chinesa asociada á riqueza e á prosperidade. A serie inclúe pezas magnéticas que se poden colocar en superficies de frigorífico e chaveiros compactos, de xeito que cada peza funciona tanto como ornamento coma como complemento de uso diario. As pezas están feitas cortando formas gráficas en cobre e engadindo patróns coloridos impresos dixitalmente. Os tamaños van desde 30 por 24 por 2 milímetros ata 50 por 60 por 2 milímetros. O deseño une un símbolo tradicional con formas modernas e convida a espertar o interese pola cultura chinesa.
The Recognition
About the A' Design Award de Ferro
Be Genius Complemento Decorativo gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Be Genius Complemento Decorativo sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Be Genius Complemento Decorativo é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
- Dimensions & Packaging
- 45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm. - Tags
- Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
- Production Technology
- Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
- Design Challenge
- In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
- Research
- Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
- Inspiration
- The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
- Project Duration
- The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
- Operation Flow
- Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
- Patents
- 苏作登字-2023-F-00268212
- Team Members
- Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong. - Image Credits
- Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
