Korea Goheung Yuza Wine Embalaxe by Jian Sun

Korea Goheung Yuza Wine Embalaxe by Jian Sun is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2024

Korea Goheung Yuza Wine Embalaxe

by Jian Sun

Client: Sun Design

A' Design Award de Prata Winner in Envases Category

36,582

Verified Award Winner

Verify Award Status for #156849

View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Goheung Yuza Wine Embalaxe

O noso viño de yuzu deseñado creativamente, inspirado no conto dos Tres Reinos de Huan Xiong, presenta unha embalaxe intrincadamente tallada e copas de pé alto, que emanan opulencia histórica. Embalado nunha caixa de madeira de nogueira ecolóxica, o viño de yuzu ofrece beneficios para a saúde e unha elección elegante, conmemorando 30 anos de intercambio cultural no condado de Gaoxing.

The Recognition

About the A' Design Award de Prata

Korea Goheung Yuza Wine Embalaxe gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Korea Goheung Yuza Wine Embalaxe sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Korea Goheung Yuza Wine Embalaxe é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In commemoration of 30 years of cultural exchange and diplomacy, Gaoxing County unveils a cleverly designed yuzu wine. Inspired by the tales of Huan Xiong from the Three Kingdoms, the packaging and high-footed cups exude history and luxury. The yuzu wine, packaged in an eco-friendly walnut wood box, offers health benefits and a stylish, sustainable choice. As the flagship of Gaoxing County, it embodies regional charm and cultural heritage, appealing to a fashionable audience.
Dimensions & Packaging: W 9mm x D 30mm x H 23mm，Technical features encompass advanced carving technology for the packaging, precision molding techniques for the high-footed cups, and a production process for the yuzu wine that integrates traditional fermentation methods with contemporary quality control measures.
Tags: #Modern Aesthetics#Sustainable Design#Yuzu Wine#Eco-friendly Packaging
Production Technology: The product seamlessly blends traditional craftsmanship with modern technologies, from intricately carved packaging to precision-molded high-footed cups, ensuring a harmonious synthesis of the past and the present.
Design Challenge: The creative journey of intertwining the Three Kingdoms tale of Huan Xiong into a modern product posed a delicate challenge of preserving historical authenticity while infusing contemporary allure. Navigating this balance, from the intricately carved packaging to the high-footed cups, required a fusion of traditional opulence with advanced carving and molding technologies, amplifying the richness of the narrative.
Research: This research explores the harmonious integration of historical narratives and modern aesthetics in the design and production of a culturally rich product, blending traditional craftsmanship with cutting-edge technologies to create a unique and engaging user experience.
Inspiration: Their product is rooted in the legendary tales of the Three Kingdoms, creatively weaving the story of Huan Xiong and animals into a rich cultural narrative. The intricately carved packaging and high-footed cups embody historical opulence, complemented by an eco-friendly walnut wood box. The yuzu wine, with its health benefits and stylish appearance, captures the essence of the story and the region, making it a modern and fashionable choice for consumers.
Project Duration: May June 2021, Korea
Operation Flow: The user experience is designed to be seamless, with an intuitive operation and a streamlined process. Users interact effortlessly with the intricately carved packaging, revealing the historical narrative. The high-footed cups enhance the tactile interaction, combining style with user-friendly design.

The eco-friendly walnut wood box opens easily, showcasing sustainability in both material and functionality. The yuzu wine consumption process is straightforward, with a focus on enhancing the user's enjoyment and appreciation of the product.
Patents: Photographers sun jian
Team Members: Sun Jian
Image Credits: Sun Jian