Tamausagi Té embotellado de Hisamichi Kasai

O deseño Tamausagi Té embotellado de Hisamichi Kasai é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2024

Tamausagi Té embotellado

de Hisamichi Kasai

Cliente: Shunbin inc.

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Tamausagi Té embotellado

Tamausagi é un té xaponés embotellado elaborado con Uji Gyokuro, un té producido co método tradicional de Uji de Quioto. A botella ten unha forma sinxela inspirada no wabi-sabi, a estética xaponesa da simplicidade. O símbolo é un coello que guiou o deus gardián de Uji. A botella representa unha noite de luar con nubes finas, unha referencia ao método Gyokuro de protexer as follas de té do sol. Aplícase unha decoración dourada cunha textura rugosa e un brillo suave. A botella negra bloquea a luz e protexe o té. Unha xanela circular na caixa revela o símbolo do coello.

O Recoñecemento

Sobre o A' Design Award de Prata

Tamausagi Té embotellado gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Tamausagi Té embotellado sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Tamausagi Té embotellado é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Dimensións e Embalaxe: Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Etiquetas: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Tecnoloxía de Produción: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Reto de Deseño: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Investigación: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Inspiración: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Duración do Proxecto: This brand was launched in Kyoto, Japan in September 2020.
Fluxo de Operacións: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Patentes: Trademark: 2023 Kyoto Tea Cooperative
Membros do Equipo: Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Créditos das Imaxes: Shunbin Co., Ltd.