O deseño Eterno Deseño de Marca de Sunghoon Kim é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2024

Eterno Deseño de Marca

de Sunghoon Kim

Cliente: Eterno

Gañador do A' Design Award de Ferro na Categoría Gráfico

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Cores

O Deseño

Sobre Eterno Deseño de Marca

Deseñou a marca Eterno, que lidera a cultura residencial de excelencia de Corea. Co obxectivo de converterse no primeiro espazo residencial e nunha marca líder na cultura residencial en Asia creado por Rafael Moneo, un arquitecto de renome mundial, en Cheongdam, un barrio representativo da riqueza coreana, deseñou a marca Eterno establecendo a dirección da marca e creando unha filosofía de marca fundamentada en obras arquitectónicas. Mediante unha beleza atemporal, Eterno busca a permanencia que abrangue non só o valor artístico do espazo senón tamén o valor experiencial do tempo.

O Recoñecemento

Sobre o A' Design Award de Ferro

Eterno Deseño de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Eterno Deseño de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Eterno Deseño de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Dimensións e Embalaxe: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Etiquetas: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Tecnoloxía de Produción: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Reto de Deseño: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Investigación: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Inspiración: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Duración do Proxecto: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Fluxo de Operacións: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Membros do Equipo: Creative Director: Kim Sunghoon
Créditos das Imaxes: Kim Sunghoon