Platino Feira Comercial · 2024
Muji Eco Pavilion in Emptiness Espazo Expositivo
by Chenzhu Sun
- A' Design Award de Platino 2024 in Feira Comercial
- CLIENT: FORTH FORCE（Shanghai Tan Gen Cultural Communication Co., Ltd）
- Estimated Number of Design Views: 1,334,536
- Verification code 84DE0E4BF3 · Verify this award
Colors
About Muji Eco Pavilion in Emptiness Espazo Expositivo
En 2023, durante a China International Import Expo, Atelier Forth Force deseñou especialmente un pabellón composto por 7.524 compoñentes de madeira entrelazados. Este era o pabellón exclusivo para Muji, dedicado ao espírito da marca: Natureza, Naturalmente e Muji. Durante os 6 días de exposición, mentres o muro do pabellón transitaba da existencia á non existencia, 1.254 visitantes do pabellón Muji levaron o sistema de biombos. Tras o desmontaxe do muro, os compoñentes de madeira serían reensamblados nun conxunto de sistemas de almacenamento adecuados para uso doméstico.
About the A' Design Award de Platino
Muji Eco Pavilion in Emptiness Espazo Expositivo gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Muji Eco Pavilion in Emptiness Espazo Expositivo exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. Muji Eco Pavilion in Emptiness Espazo Expositivo é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.
Press Kit
- Unique Properties
- In 2023, during the China International Import Expo , we especially designed a pavilion which consisted of 7,524 interlocking wooden components. This is the exclusive pavilion for MUJI, dedicated to brand spirit: Nature, Naturally & MUJI.
During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use. Moreover, these components are designed to seamlessly match the dimensions of MUJI's existing furniture cabinets. Each participating visitor is the co-creator of this project, bringing the concept of sustainability into their lives. The design of this storage system also implements the MUJI’s Brand concept of “Nature, Naturally & MUJI”. It is well interpreted in the exhibition industry, where resource waste is extremely serious.
MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom.
An exhibition hall has been cleared can bring infinite creative beauty to life. We are appreciated to every audience who has participated in helping us complete the new concept MUJI Eco-Museum. - Dimensions & Packaging
- Width 20000mm x Depth 20000mm
- Tags
- Sustainability,Pavilion,Exhibition,Commercial
- Production Technology
- The main materials of the MUJI Eco-Pavilion are environmentally friendly wood, recycled ocean plastic, biodegradable agricultural materials, and reusable metal. The wooden components of the pavilion's walls will be taken away by 1254 visitors and reassembled into a home storage system that matches the dimensions of MUJI's existing furniture. Every participating visitor will become a co-builder of this project, bringing sustainable concepts into their lives, and this storage system design also embodies the brand concept of MUJI in the extremely wasteful exhibition industry.
- Design Challenge
- The design of the MUJI Eco-Pavilion is a rare example in the Chinese exhibition industry of practicing sustainable design from the aspects of design, structural production, construction, and dismantling. It not only applies environmentally friendly and natural materials but also for the design of conventional exhibition that considers how to make normal construction materials exist in a new way from the beginning, and makes construction waste "turn waste into treasure" to become the daily life storage products of the audience.
- Inspiration
- MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom.
An exhibition hall has been cleared can bring infinite creative beauty to life. - Project Duration
- The project was exhibited in the China International Import Expo in November 2023
- Operation Flow
- During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use.
- Patents
- The project is Patent Pending
