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Moments Of Speed Fotografías de Martin Hoffmann

O deseño Moments Of Speed Fotografías de Martin Hoffmann é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño de Fotografía e Manipulación Fotográfica.


BronceFotografía· 2024

Moments Of Speed Fotografías

de Martin Hoffmann

Cliente: Fuchs Neue Technologien (Team FNT)

Gañador do A' Design Award de Bronce na Categoría Fotografía

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Gañador de Premio Verificado

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Cores

O Deseño

Sobre Moments Of Speed Fotografías

En Momentos de Velocidade, a velocidade faise impresionantemente visible. A primeira vista, as imaxes revelan a estética e a dinámica do movemento e permiten sentir a intensidade e a enerxía do momento. Ao mesmo tempo prodúcese unha interesante transición desde a velocidade visualizada ata a calma no motivo. No movemento representado, as imaxes irradian unha serenidade propia que crea un efecto agradablemente relaxante. Este cambio na percepción permite ao espectador experimentar un novo nivel máis profundo. A composición, os detalles, a coloración, a nitidez e o desenfoque crean dramatismo e ao mesmo tempo unha imaxe de calma en movemento.

O Recoñecemento

Sobre o A' Design Award de Bronce

Moments Of Speed Fotografías gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Moments Of Speed Fotografías sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Moments Of Speed Fotografías satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensións e Embalaxe
The pictures were published in a 297 x 210 mm book.
Etiquetas
Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Tecnoloxía de Produción
Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Reto de Deseño
The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Investigación
Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiración
Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Duración do Proxecto
The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Fluxo de Operacións
The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Créditos das Imaxes
Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023

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