Kurimu Ice Cream Envases para Xeados by Lance Francisco

Kurimu Ice Cream Envases para Xeados by Lance Francisco is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2024

Kurimu Ice Cream Envases para Xeados

by Lance Francisco

Client: Lance Francisco

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #158814

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Colors

The Design

About Kurimu Ice Cream Envases para Xeados

Kurimu é un deseño de envases para xeados premium vendidos en envases de pinta. O deseño reflicte o minimalismo xaponés, cunha ilustración sinxela para cada sabor. Escolleuse cartolina resistente pola súa robustez, e as ilustracións creáronse con software dixital. Empregouse a impresión offset para manter a consistencia das cores, e probáronse prototipos para comprobar a súa funcionalidade. A disposición sobria mantén a atención no produto mentres presenta a información necesaria. O resultado reforza o carácter artesanal da marca.

The Recognition

About the A' Design Award de Bronce

Kurimu Ice Cream Envases para Xeados gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Kurimu Ice Cream Envases para Xeados sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Kurimu Ice Cream Envases para Xeados satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.