Heti Marca e Envase by Cansu Dagbagli Ferreira

Heti Marca e Envase by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2024

Heti Marca e Envase

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #158924

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Colors

The Design

About Heti Marca e Envase

Heti, que toma o nome da palabra dakota que significa Fogar, ofrece bebidas que evocan a esencia do fogar con sabores naturais infusionados, celebrando as plantas nativas de América do Norte. Esta marca de impacto social dedica unha porción dos ingresos a apoiar as comunidades tribais. Effortless Wisdom, o concepto de marca, presenta ilustracións e sabores de estilo nativo, cun envase inspirado na simetría xeométrica da arte dakota, transmitindo equilibrio e harmonía. O deseño integra unha paleta monocroma con acentos de cor, enfatizando a profundidade da arte indíxena nun contexto moderno.

The Recognition

About the A' Design Award de Bronce

Heti Marca e Envase gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Heti Marca e Envase sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Heti Marca e Envase satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery