Randle Auga con Soda by Bo Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2024

Randle Auga con Soda

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

A' Design Award de Ferro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #159337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle Auga con Soda

A creatividade do deseño do envase representa persoas gozando da música con auriculares. O produto transmite unha sensación de moda xuvenil, saúde e pracer. Atende á psicoloxía de consumo dos grupos xuvenís. A auga con soda pode equilibrar a acidez e alcalinidade do corpo, conseguindo obxectivos de saúde. O deseño do patrón superpón os corpos circulares e as cabezas dos personaxes, expresando equilibrio. O deseño creativo en inglés para Soda, coa letra A soportando as outras tres letras, asemella un acto de equilibrio, que resulta interesante e transmite visualmente o concepto de equilibrio ácido-base.

The Recognition

About the A' Design Award de Ferro

Randle Auga con Soda gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Randle Auga con Soda sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Randle Auga con Soda é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang