Ouro Envases · 2024
The Mulong Envase de Whisky
by Tiago Russo and Katia Martins
- A' Design Award de Ouro 2024 in Envases
- CLIENT: The Craft Irish Whiskey Co.
- Estimated Number of Design Views: 1,143,619
- Verification code 6A6399D322 · Verify this award
Colors
About The Mulong Envase de Whisky
O Mulong é un deseño de envase para un whisky irlandés de malta única. A botella e a súa caixa de presentación inspíranse no Ano Chinés do Dragón de Madeira. Os compoñentes de caoba fan referencia aos barrís empregados para o whisky, mentres que os adornos metálicos seguen patróns tradicionais chineses. A parte superior da botella forma unha silueta de templo, e o peche debe rotarse seguindo un patrón establecido para abrilo. Unha chave oculta desbloquea a caixa, onde portas, particións corredizas e dous caixóns gardan os vasos, os posavasos e os accesorios. O deseño crea unha revelación pausada e un descubrimento gradual.
About the A' Design Award de Ouro
The Mulong Envase de Whisky gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que The Mulong Envase de Whisky sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. The Mulong Envase de Whisky crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.
Press Kit
- Unique Properties
- An homage to the Year of the Dragon, and the Wood Dragon itself, The Mulong is a symbol of immersion, a journey of discovery, an elevation and tribute to Chinese culture, values and mythology. Capturing and bottling the symbolism and values of the Chinese Dragon, this journey starts with a vessel that embodies the details of this mythical creature, merging wood and metal detailing to generate a slow reveal, a sensorial experience in a moment to appreciate one of the finest whiskeys on earth.
- Dimensions & Packaging
- The closure is locked at the very top by a metallic mesh that hides away a red gemstone at the very top of the bottle. Once unlocked, it can be removed and placed as a plinth to serve and elevate the bottle itself. Inside, the doors reveal the coasters and two partitions, that can slide and merge into a single pattern, to allow for the removal of either the glasses or bottle. Underneath, hidden away with the metal trims, two drawers reveal the accessories for the ultimate whiskey experience.
- Tags
- Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, Dragon, Chinese
- Production Technology
- Wooden components were added to the bottle structure as a direct homage to the Wood Dragon and the casks used to create The Mulong whiskey. To balance them, metallic trims inspired by Chinese patterns reflect the temple structure at the top of the bottle, where a closure is inscribed with words of positive value, that have to be rotated into a certain pattern in order to unleash the closure itself. The box further extends this process, where hidden keys unlock the bottle holder and riser itself.
- Design Challenge
- To pay a tribute, the ultimate homage, an incredible amount of dedication and immersion into Chinese culture, values and mythology is mandatory from the very first second of the design process. The Mulong aims to bring an elevation of the entire perception of The Year of The Dragon, associated with a whiskey and sensorial experience that truly brings an intimate, perfected moment to the users that have the opportunity to unleash the good fortune and powers of The Mulong.
- Research
- There is no Mulong without a deep dive into the Chinese zodiac and all the cultural values directly linked to the mythology and mysticism of each and every single element of the Year of the Dragon. The iconography, the symbolism, the meaning, the proverbs, and ultimately, the core values of the Wood Dragon, all present in The Mulong are the core basis to all the R&D and design process of this uniquely crafted experience: attention to detail is present on every single element of this experience.
- Inspiration
- Directly inspired and paying the utmost homage to the Chinese Year of the Dragon, The Mulong takes its core elements and features from Chinese culture and Design, where ancestral mahogany work merges with metallic patterns and secret partitions, creating a memorable discovery of every single detail within this whiskey. Being 2024 the year of the Wood Dragon, Mulong takes its direct approach and correlation to the wooden elements and symbolism present in the craftsmanship of the whiskey there.
- Project Duration
- Idealised and studied for over a year, The Mulong was a discovery of traditional Chinese elements that could be integrated and crafted into the utmost contemporary design. Its core development duration has been directly related to the immersion and homage into all the meaningful assets of Chinese culture, in a respectful tribute that creates a parallelism into the dedication and craftsmanship poured into the creation of such a rare and unique whiskey inside.
- Operation Flow
- Once the key is extracted from the hidden partition within the dragon in the back of the experience box, that same key will start the unlocking of all of The Mulong's secrets. Opening the front doors through its traditional handle, the user can immerse upon the detail of this temple of meaningful, sensorial mythology. Sliding the partitions to remove the items, one must now unlock the upper lock to unleash the bottle and its sheer powerful presence, creating the ultimate experiential moment.
- Image Credits
- The Craft Irish Whiskey Co.
