Rebranding Emplus Identidade Emplus by Ruud Winder - Rebrandt®

Rebranding Emplus Identidade Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2024

Rebranding Emplus Identidade Emplus

by Ruud Winder - Rebrandt®

Client: Rebrandt®

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #160251

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Colors

The Design

About Rebranding Emplus Identidade Emplus

Nun mundo en constante cambio, as expectativas e necesidades dos pacientes tamén están cambiando no panorama sanitario. O departamento de medicina de urxencias debe ser o primeiro en anticipar os cambios na atención médica. Para manterse continuamente informado neste novo campo, Emplus ofrece formación e coaching. No diseño, o departamento de Medicina de Urxencias represéntase coa típica cruz médica, pero cun punto no elo que falta. Este simbolismo, que fai referencia á peza que falta do crebacabezas que proporciona Emplus, amósase tamén nas ilustracións.

The Recognition

About the A' Design Award de Bronce

Rebranding Emplus Identidade Emplus gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Rebranding Emplus Identidade Emplus sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Rebranding Emplus Identidade Emplus satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging: European DIN sizes.
Tags: EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology: Digital and paperwork
Design Challenge: Keep it as simple as possible, but still telling so much, that's a challenge!
Research: The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration: Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration: EMplus started in 2023 and will continue to grow the following years.
Operation Flow: The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents: All rights: Rebrandt / Ruud Winder 2024
Team Members: ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits: All rights: Rebrandt / Ruud Winder 2024