Fruit Bar Envases para Snacks de Olha Takhtarova

O deseño Fruit Bar Envases para Snacks de Olha Takhtarova é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2024

Fruit Bar Envases para Snacks

de Olha Takhtarova

Cliente: SOTB and D

Gañador do A' Design Award de Ferro na Categoría Envases

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O Deseño

Sobre Fruit Bar Envases para Snacks

Fruit Bar é un deseño de envases para unha gama de barras de aperitivo naturais. Os aperitivos están feitos de froitos secos, froitas e sementes, sen aditivos artificiais. Cada variedade, incluíndo albaricoque, figos, ameixa, dátiles e multifruta, preséntase nun envase de 140 por 130 milímetros. Gradientes vivos en morado, laranxa, verde, azul e vermello separan as variedades na estantería. Personaxes ilustrados representan cada froita e expresan enerxía e alegría. Creouse un logotipo individual para cada produto co fin de favorecer o recoñecemento rápido e outorgarlle á marca unha imaxe amigable.

O Recoñecemento

Sobre o A' Design Award de Ferro

Fruit Bar Envases para Snacks gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Fruit Bar Envases para Snacks sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Fruit Bar Envases para Snacks é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensións e Embalaxe: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Etiquetas: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Tecnoloxía de Produción: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Reto de Deseño: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Investigación: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiración: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Duración do Proxecto: Poland. The project began in January 2023 and ended in June 2023
Fluxo de Operacións: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.