O deseño Kweichow Moutai Sanhua Flying Apsaras Envase de Baijiu de Ying Song Brand Design Shenzhen Co., Ltd é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2024

Kweichow Moutai Sanhua Flying Apsaras Envase de Baijiu

de Ying Song Brand Design Shenzhen Co., Ltd

Cliente: Kweichow Moutai Co.,Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Kweichow Moutai Sanhua Flying Apsaras Envase de Baijiu

Kweichow Moutai Sanhua Flying Apsaras é un deseño de envase para unha bebida espirituosa chinesa de tipo baijiu. O deseño emprega o motivo das Apsaras Voadoras dos murais de Dunhuang, un elemento tamén presente na marca comercial. A figura está pintada a man no estilo da arte mural da China antiga e colócase sobre un fondo amarelo brillante, unha cor típica dos murais de Dunhuang. A caixa ábrese polo lado dereito, e unhas decoracións de dobre capa en forma de nube rodean a botella no interior. A botella ábrese pola tapa metálica da parte superior. A caixa está feita de papel, e a botella de cerámica e metal.

O Recoñecemento

Sobre o A' Design Award de Prata

Kweichow Moutai Sanhua Flying Apsaras Envase de Baijiu gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Kweichow Moutai Sanhua Flying Apsaras Envase de Baijiu sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Kweichow Moutai Sanhua Flying Apsaras Envase de Baijiu é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Dimensións e Embalaxe: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Etiquetas: Chinese Baijiu packaging, packaging design
Tecnoloxía de Produción: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Reto de Deseño: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Investigación: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiración: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Duración do Proxecto: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Fluxo de Operacións: The box is opened from the right side, and the bottle is opened from the top metal cap
Membros do Equipo: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Créditos das Imaxes: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen