Luliang Highland Vegetables Identidade de Marca de Tian Rui Ling Dong

O deseño Luliang Highland Vegetables Identidade de Marca de Tian Rui Ling Dong é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2024

Luliang Highland Vegetables Identidade de Marca

de Tian Rui Ling Dong

Cliente: Shandong Tianrui Smart Marketing Planning Co., Ltd

Gañador do A' Design Award de Ferro na Categoría Gráfico

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O Deseño

Sobre Luliang Highland Vegetables Identidade de Marca

Luliang Highland Vegetables é unha identidade de marca rexional creada para unha zona de cultivo de hortalizas de montaña en China. O logotipo constrúese arredor da imaxe dunha medalla de ouro, un símbolo familiar de calidade e excelencia. No centro visual atópase un paxaro cunha hortaliza no peteiro, inspirado nun dito local segundo o cal só o paxaro sabe se as hortalizas son boas. A luz, os paxaros e as hortalizas conforman os principais elementos gráficos. A identidade pon de relevo a ampla área de cultivo, os métodos de cultivo ecolóxicos e a contorna natural virxe da rexión.

O Recoñecemento

Sobre o A' Design Award de Ferro

Luliang Highland Vegetables Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Luliang Highland Vegetables Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Luliang Highland Vegetables Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Dimensións e Embalaxe: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Etiquetas: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Tecnoloxía de Produción: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Reto de Deseño: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Investigación: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Inspiración: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Duración do Proxecto: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Fluxo de Operacións: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Membros do Equipo: Xun Gao，Yang Li
Créditos das Imaxes: Xun Gao，Yang Li