Henry Moore Exhibition Identidade Visual by Yuxin Feng

Henry Moore Exhibition Identidade Visual by Yuxin Feng is a highly esteemed winner of the very prestigious 2025 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

PrataGráfico· 2025

Henry Moore Exhibition Identidade Visual

by Yuxin Feng

Client: Feng Yuxin Design

A' Design Award de Prata Winner in Gráfico Category

82,666

Verified Award Winner

Verify Award Status for #161057

View at A' Design Award Press Release Award Badge

Colors

The Design

About Henry Moore Exhibition Identidade Visual

O diseño visual para a exposición de Henry Moore presenta unha aproximación integral, incluíndo materiais tradicionais como carteis e entradas. Ademais, deseñouse unha colección única de produtos culturais e creativos exclusivamente para a exposición. Esta colección inclúe lapis para nenos e cadernos de debuxo inspirados nas esculturas icónicas de Henry Moore. Transformando as súas obras escultóricas en cadernos de debuxo atractivos, os deseños teñen como obxectivo espertar a creatividade e a imaxinación nos nenos, facendo a arte máis accesible e interactiva para o público máis novo.

The Recognition

About the A' Design Award de Prata

Henry Moore Exhibition Identidade Visual gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Henry Moore Exhibition Identidade Visual sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Henry Moore Exhibition Identidade Visual é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project merges art, design, and education to celebrate the timeless works of Henry Moore. The exhibition's visual identity is defined by traditional design elements such as posters and tickets, paired with an innovative collection of cultural and creative products. What sets this project apart is the transformation of Moore's sculptural artistry into interactive tools for children, such as drawing books and pencils. These products not only honor the legacy of Henry Moore but also inspire a new generation of creativity, making the exhibition both culturally enriching and uniquely engaging.
Dimensions & Packaging: Minimum height of the logo: 10 mm
Tags: Logo, Art, Graphic design
Production Technology: The design and production of the accompanying exhibition visual cultural and creative products have fully taken into account the use of safe and healthy materials.
Design Challenge: The challenge in design lies in accurately and intuitively conveying the personal characteristics of the exhibiting artist and applying them to all exhibition designs and cultural and creative products.
Research: By designing accompanying exhibition cultural and creative products, it enhances the broad participation of various groups. Artworks are not only meant to be appreciated, but children can also learn about and engage with the exhibition through these cultural and creative products.
Inspiration: The design inspiration comes from Henry Moore's classic sculpture work, "Reclining Figure." Its overall form is streamlined, resembling the letter "M," which corresponds to Moore's English initial "M." It cleverly integrates its representative features into a logo graphic, possessing strong recognizability.
Project Duration: The project starts in July 2021 and ends in August 2021 in Nanjing, China
Operation Flow: The design effectively conveys Henry Moore's personal characteristics, with minimalist lines outlining key information, enhancing recognition, and possessing a visually captivating appeal that can be widely disseminated.
Team Members: Yuxin Feng
Image Credits: Photographer Yuxin Feng, 2023