Albella Identidade de Marca de Elena Gamalova

O deseño Albella Identidade de Marca de Elena Gamalova é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2024

Albella Identidade de Marca

de Elena Gamalova

Cliente: Villa Albella

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Albella Identidade de Marca

A identidade visual de Villa Albella captura a alma do patrimonio cultural da Toscana mentres abraza unha visión para un lugar que serve como santuario da cultura, a historia e a unidade, un centro vibrante de expresión artística, exploración culinaria e diálogo intercultural. O diseño fusiona harmoniosamente a tradición e a modernidade. A incorporación de dúas ramas florais simboliza a unidade na diversidade, enraizada nunha historia compartida. Máis aló de preservar o patrimonio, este proxecto fomenta un intercambio e unha apreciación intercultural significativos, encarnando un compromiso coa serenidade e o enriquecemento.

O Recoñecemento

Sobre o A' Design Award de Bronce

Albella Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Albella Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Albella Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Dimensións e Embalaxe: The size may vary because there are different types of communication materials and products.
Etiquetas: visual identity, villa Albella visual identity, logo, illustration
Tecnoloxía de Produción: Many materials were used in the creation of the product and package.
Reto de Deseño: The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Investigación: The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspiración: The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Duración do Proxecto: The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Fluxo de Operacións: Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patentes: Copyrights belong to Elena Gamalova, 2023
Membros do Equipo: Creative Director: Elena Gamalova
Designer: Elena Gamalova
Créditos das Imaxes: Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova