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Reusable Cunca Pregable by Kalina Gotseva

Reusable Cunca Pregable by Kalina Gotseva is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Deseño de Produtos Sustentables, Proxectos e Deseño Verde Competition Category.


FerroProduto Sustentable· 2025

Reusable Cunca Pregable

by Kalina Gotseva

A' Design Award de Ferro Winner in Produto Sustentable Category

Colors

The Design

About Reusable Cunca Pregable

Reusable é unha cunca pregable deseñada para bebidas consumidas fóra do fogar. A cunca pléganse nunha forma compacta que cabe nun peto ou nunha bolsa. Reusable está feita de silicona de grao alimentario e plástico sen BPA, moldada por inxección. A cunca ten unha capacidade de 250 ml e mide 87 mm de ancho e 122 mm de alto. Para abrir a cunca, o bordo superior tírase cara arriba até que encaixa no seu lugar. Para pechala, o bordo empúxase cara abaixo até que se pregue plano. Reusable ofrece unha alternativa ás cuncas desbotables e axuda a reducir os residuos.

The Recognition

About the A' Design Award de Ferro

Reusable Cunca Pregable gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Reusable Cunca Pregable sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Reusable Cunca Pregable é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design is a foldable, reusable cup that combines portability, durability, and eco-friendliness. What sets it apart is its ability to collapse into a compact form, making it easy to carry in pockets or bags. Crafted from durable, food-grade silicone and BPA-free plastic, it ensures safety and longevity. Its sleek, modern design promotes sustainability by providing a stylish alternative to disposable cups, thereby reducing environmental impact and encouraging responsible consumption.
Dimensions & Packaging
Width 87mm x Height 122mm 250 ml
Tags
cup, Sustainable Design, coffee cup, eco design, Drinkware Mug, Coffee, foldable cup
Production Technology
The foldable cup design was achieved through iterative prototyping using CAD software. We employed injection molding for precision in mass production, utilizing food-grade silicone and BPA-free plastic to ensure safety and durability.
Design Challenge
The toughest challenge in this design activity was achieving a balance between compactness and durability. Creatively, we faced the obstacle of ensuring the cup could fold efficiently without compromising its structural integrity. The final concept of the foldable cup emerged as a response to countless iterations, material testing, paper prototyping, and 3D printing.
Research
The final concept of the foldable cup emerged as a response to countless iterations. In the process, a huge role played sculpting through various types of prototyping. Paper prototypes were used for proportion and geometry relationships, and 3D printing prototyping with soft plastics was used to test shape and thicknesses. Followed by extensive research on materials from which to manufacture.
Inspiration
Reusable's journey began with a simple question: How can we make eco-friendly choices effortlessly integrated into our routine? Inspired by the beauty of simplicity and functionality followed by the quest to create a solution that combines convenience with sustainability. Reusable boasts a unique collapsible design that transforms it from a full-sized cup into a compact, pocket-friendly form factor.
Project Duration
The idea was born in 2019, but the project commenced in January 2023 and concluded in April 2024. The design and development phases took place in Bulgaria. This timeline allowed for extensive research, prototyping, and user testing, ensuring the final product met high standards of functionality and sustainability.
Operation Flow
The foldable cup is easy to use. To operate, simply expand the cup by pulling on the top rim until it locks into place. To collapse, push down gently until it folds flat.

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