Collection 10 Years of Shede Envase de Licor de Dong Jinghong and Wei Li

O deseño Collection 10 Years of Shede Envase de Licor de Dong Jinghong and Wei Li é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2025

Collection 10 Years of Shede Envase de Licor

de Dong Jinghong and Wei Li

Cliente: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

27,596

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O Deseño

Sobre Collection 10 Years of Shede Envase de Licor

Collection 10 Years of Shede é o envase para un licor baijiu chinés. O deseño inspírase en dúas artesanías tradicionais chinesas, a imprenta de tipos móbiles e a fabricación de papel. Os elementos de tipos móbiles aparecen na superficie da caixa exterior e na tapa da botella, dispostos nun patrón que parece disperso pero ordenado. O corpo da botella está tallado con motivos de rocha, con zonas cóncavas e convexas que evocan dez anos de envellecemento e o traballo dos artesáns do patrimonio. O envoltorio de papel e plástico da parte frontal é totalmente reciclable e degradable de forma natural. O deseño mantén formas simples e proporcións claras.

O Recoñecemento

Sobre o A' Design Award de Prata

Collection 10 Years of Shede Envase de Licor gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Collection 10 Years of Shede Envase de Licor sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Collection 10 Years of Shede Envase de Licor é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. To find the best way to show the historical imprint of China, integrate the movable type printing technology and papermaking technology of the Four Great ancient inventions with the wisdom of Shede, so as to convey the charm of Chinese civilization. There is something to give and something to gain, the balance between Yin and Yang is the logic of Chinese culture. "Collection - 10 Years of Shede" integrates the philosophy of Yin and Yang to convey the imprint of ten years of preservation and the hearts of countless intangible cultural heritage craftsmen.The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection. "Collection · Shede 10 Years" bravely undertakes the mission of"brewing a better life for global families and spreading the beauty of Chinese Baijiu culture", brews ingenious old wine and carries forward Chinese wisdom! To be willing is a kind of wisdom and attitude in life. Only when everything is willing to be willing can harmony and unity be achieved.
Dimensións e Embalaxe: Bottle：Width 170mm x Height 100mm
Outer box：Width 280mm x Height 150mm
Etiquetas: oriental life aesthetics, movable type printing, papermaking technology, low-carbon life, intangible cultural heritage craftsman
Tecnoloxía de Produción: Movable type printing and papermaking are the crystallization of Chinese wisdom. The integration of the most Chinese cultural achievements on the bottle and packaging all highlight the extraordinary charm of Chinese civilization for thousands of years. "Collection - 10 Years of Shede" inherits the classic vision of Shede brand, uses movable type printing and papermaking design elements to upgrade and optimize the "brand super symbol", focusing on the most Chinese cultural genes.
Reto de Deseño: "Collection - 10 Years of Shede" simplifies the overall complexity, with a simple design and sharp proportions. Following the design concept of "less is more", so that the design returns to its original state, presenting a pure and aesthetic sense of Chinese civilization. "Collection - 10 Years of Shede" continues to deepen the strategy of Shede old wine, follows the ideas of Shede Oriental wisdom expression and Oriental life aesthetic creation, and transmits the charm of Chinese civilization.
Investigación: Baijiu is rich and fragrant. "Collection - 10 Years of Shede" marks the richness of oriental civilization. With the beauty of oriental charm, it carries the essence of oriental civilization and makes the east more oriental. "Collection · Shede for 10 years" provides another new choice for high-end Baijiu consumers, and undertakes the mission of brewing a better life for global families and spreading the beauty of Chinese Baijiu culture.
Inspiración: "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. With the beauty of oriental charm, it carries the essence of oriental civilization and symbolizes its richness, which makes the orient more oriental.
Duración do Proxecto: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in August 2023.
Fluxo de Operacións: The birth of Chinese characters is far from ancient, and it is the soul of human civilization. The stunning movable type printing technique is the crystallization of Chinese civilization. "Collection - 10 Years of Shede" carrying the imprint of the long history of Chinese civilization, showing the most Chinese cultural genes - uneven movable type printing,magnificent ancient Chinese characters and rich texture of rough papermaking, all of which demonstrate the extraordinary charm of the Chinese civilization for thousands of years. The surface of the packaging and bottle caps uses movable type elements, which seem to be scattered but orderly in chaos, and it also highlights the philosophical oriental aesthetics. The bottle body of "Collection - 10 Years of Shede" is carved with rock patterns, one up and down, one concave and one convex, conveying the imprint of ten years old collection and the heart of an intangible cultural heritage craftsman with countless carvings.
Membros do Equipo: Dong Jinghong 、Li Wei
Créditos das Imaxes: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Mr. Dong Jinghong
Mr. Li Wei