Hwg Campus Lu Sistema de Sinalética by Thomas Geissert

Hwg Campus Lu Sistema de Sinalética by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2025

Hwg Campus Lu Sistema de Sinalética

by Thomas Geissert

Client: Teamgeissert

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Hwg Campus Lu Sistema de Sinalética

O obxectivo era crear un sistema con identidade e orixinalidade propias. O sistema de sinalización e información ten, polo tanto, unha linguaxe de deseño clara e recolle elementos arquitectónicos do novo edificio. Un concepto cromático facilita a orientación. Dá a benvida e informa aos estudantes no exterior (aparcadoiro, campus), guíaos ás entradas e polo interior dos edificios ata os departamentos e instalacións desexados. A prioridade é a lexibilidade, a accesibilidade e o recoñecemento. Desenvolveu-se unha solución que non segue tendencias efémeras, senón que é duradeira en forma e materialidade.

The Recognition

About the A' Design Award de Bronce

Hwg Campus Lu Sistema de Sinalética gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Hwg Campus Lu Sistema de Sinalética sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Hwg Campus Lu Sistema de Sinalética satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT