Scarlet Compresas by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award de Prata in Deseño de Envases Competition Category.
PrataEnvases· 2025
Scarlet Compresas
Client: Scarlet
A' Design Award de Prata Winner in Envases Category
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- Verified Award Winner
- Verify Award Status for #163005
The Design
About Scarlet Compresas
En contraste coa incomodidade e as limitacións que as mulleres experimentan durante a menstruación, o concepto detrás do envase das compresas Scarlet inspirouse nas ideas de liberdade e alivio, calidades que o produto está deseñado para proporcionar. A natureza proporciona unha sensación de paz e liberdade que a vida urbana moderna carece a miúdo. Para capturar este alivio emocional, o deseño do envase inspírase en paisaxes naturais e utiliza técnicas suaves de acuarela para expresar estas sensacións. O resultado é unha linguaxe visual calmante e poética que se aliña coa promesa do produto de confort e coidado.
The Recognition
About the A' Design Award de Prata
Scarlet Compresas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Scarlet Compresas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Scarlet Compresas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
- Dimensions & Packaging
- Width 110 mm x Depth 80mm x Height 96 mm
- Tags
- Sanitary Pad, Packaging, Design, watercolor, Landscape
- Production Technology
- The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
- Design Challenge
- The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors. - Research
- The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated. - Inspiration
- The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience. - Project Duration
- The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
- Operation Flow
- This product is chosen by the buyer because of its pleasant and eye-catching design.
- Team Members
- Designer and Illustrator: Masoud Najafi
- Image Credits
- Illustrator: Masoud Najafi
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