Hug Me Butaca by Zipeng Zhou is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ouro in Deseño de Mobiliario Competition Category.

OuroMobiliario· 2025

Hug Me Butaca

by Zipeng Zhou

Client: Steel-Land

A' Design Award de Ouro Winner in Mobiliario Category

222,517

Verified Award Winner

Verify Award Status for #163159

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hug Me Butaca

Hug Me é unha butaca deseñada para sentar de forma relaxada na casa. Os brazos esténdense cara a fóra nunha forma inspirada nunha aperta. Unha base grosa e robusta dálle á butaca unha aparencia sólida e estable. O respaldo reclínase a 105 graos para seguir as curvas do corpo, o que resulta axeitado para a lectura, o descanso e as reunións familiares. Unha estrutura integrada combina un armazón metálico incorporado con escuma moldeada de recuperación lenta, e a funda está cosida a man sen cola. Ofrécense versións en fibra de poliéster e en la de año en varias cores, cun acabado resistente á auga e ás manchas.

The Recognition

About the A' Design Award de Ouro

Hug Me Butaca gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Hug Me Butaca sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Hug Me Butaca crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The naturally extending arm design, inspired by a warm embrace, carries two layers of meaning:
It imbues the "hug me" with deep affection and the warmth of love.
It more profoundly conveys STEEL-LAND's gratitude for 30 years of support.
The thick and sturdy base design:
Highlights the solid quality and heritage of the product.
Symbolizes SteeloLand's firm foundation in the industry, standing firmly like Mount Tai, reliable and steadfast, providing every user with a sense of security and trust.
Dimensions & Packaging: 800mm*600mm*500mm
Tags: Chair, Steel-land, Hug, Furniture
Production Technology: The "hug me" is designed with ergonomics, offering a bouncy and soft seating experience. The 105-degree reclining backrest perfectly conforms to the body's curves, providing comprehensive relaxation and support. Whether for reading, napping, or family gatherings, users will enjoy an unparalleled comfort experience.
Design Challenge: If the product is comfort and how to make it more durable while remain the unique appearance.
Research: The "hug me" excels in craftsmanship. The overall design features an integrated molding structure with a built-in metal framework paired with slow-rebound molded foam. Hand-stitched showcases the exquisite craftsmanship. Without the need for glue, which make the chair be stable, comfortable to sit and also eco-friendly. Additionally, the chair utilizes lotus leaf bionic technology, making the fabric water and stain-resistant, which facilitates easy daily cleaning and maintenance.
Inspiration: On the glorious milestone of steel-land's thirtieth anniversary, an original “hug me” Chair has emerged, serving not only as a heartfelt tribute to the past years but also as a warm expectation for the journey ahead. Looking back to 1993, steel-land, like a toddler taking its first steps, embraced the market with pure longing, seeking the recognition and warm embrace of every customer. Over the years, through trials and perseverance, it has transformed into a shining star in China's high-end home furnishing industry, yet it has never forgotten its original aspirations and dreams.
Project Duration: It is published on 4th, May, 2024 in Guangdong, China.
Operation Flow: This product offers a variety of materials and colors, providing users with both visual delight and excellent tactile experiences. The polyester fiber version utilizes advanced 3D technology, with its unique dense fiber layers delivering softness and a skin-friendly feel, along with exceptional deformation resistance. The lambswool series mimics the natural curl and texture of wool, offering a soft and delicate touch. Meanwhile, both materials are durable and resistant to wear and pilling, maintaining a fresh appearance even after long-time use. Additionally, The product is available in multiple colors, each seamlessly blending into various home environments, creating a simple and cozy atmosphere.
Team Members: Zhou Zipeng