Al Mar Suites Logotipo by Anna Paula Martinelli

Al Mar Suites Logotipo by Anna Paula Martinelli is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2025

Al Mar Suites Logotipo

by Anna Paula Martinelli

Client: Anna Martinelli

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #163387

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Colors

The Design

About Al Mar Suites Logotipo

O logotipo de Al Mar Suites trata esencialmente sobre a sustentabilidade, modernidade e simplicidade deste hotel boutique localizado no Brasil. As liñas rectas e contemporáneas casan coa arquitectura do hotel, e combinadas co deseño orgánico que fai referencia ás ondas do mar, este logotipo é limpo, directo e transmite eficazmente a sensación de calma e levidade desta praia brasileira. A cor da area tamén foi elixida para aludir ao contorno e para combinar con todos os elementos decorativos e estéticos do hotel.

The Recognition

About the A' Design Award de Ferro

Al Mar Suites Logotipo gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Al Mar Suites Logotipo sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Al Mar Suites Logotipo é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Dimensions & Packaging: Logo Development, applicable to any material.
Tags: logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Production Technology: For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Design Challenge: The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Research: For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Inspiration: The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Project Duration: The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Operation Flow: The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Team Members: Anna Martinelli
Image Credits: Photos Al Mar Suites