Xijiu Matured Liquor Envase de Licor de Chengdu Times Fashion Art Design Co., Ltd

O deseño Xijiu Matured Liquor Envase de Licor de Chengdu Times Fashion Art Design Co., Ltd é un estimado gañador do moi prestixioso 2025 A' Design Award de Platino na Categoría de Competición Deseño de Envases.

PlatinoEnvases· 2025

Xijiu Matured Liquor Envase de Licor

de Chengdu Times Fashion Art Design Co., Ltd

Cliente: Guizhou Xijiu Co..ltd

Gañador do A' Design Award de Platino na Categoría Envases

1,199,187

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Cores

O Deseño

Sobre Xijiu Matured Liquor Envase de Licor

Xijiu Matured Liquor é un deseño de envase para unha serie de licores chineses. A botella conserva a clásica silueta de tambor da marca e fai referencia á forma circular dunha peza conservada no Museo do Palacio, unha forma vinculada á completude e á harmonía na cultura tradicional chinesa. As indicacións de envellecemento de 15 e 30 anos están gravadas a láser como cintas fluídas. O tapón emprega unha forma auspiciosa de catro lados e ábrese e péchase con suavidade. No interior, unha ilustración orixinal de estilo xilográfico mostra a paisaxe ao longo do río Chishui e os ingredientes da elaboración. A caixa exterior é doada de transportar e almacenar.

O Recoñecemento

Sobre o A' Design Award de Platino

Xijiu Matured Liquor Envase de Licor gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Xijiu Matured Liquor Envase de Licor exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. Xijiu Matured Liquor Envase de Licor é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Dimensións e Embalaxe: 150mm*50mm*180mm
Etiquetas: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Tecnoloxía de Produción: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Reto de Deseño: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Investigación: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Inspiración: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Duración do Proxecto: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Fluxo de Operacións: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Membros do Equipo: Xiaohu Feng
Xian Huo
Lei Wang