Iced Hop Gin Embalaxe by Michael Held is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2025

Iced Hop Gin Embalaxe

by Michael Held

Client: Michael Held

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
Verify Award Status for #163667

View at A' Design Award Press Release Award Badge

Colors

The Design

About Iced Hop Gin Embalaxe

O sabor da xinebra, creado mediante unha infusión de lúpulo e menta, reflíctese na súa identidade visual. Un cone de lúpulo conxelado xunto cun moucho que mira fixamente captura a esencia nítida e fresca da bebida. O predominio da menta reflíctese na embalaxe exterior mediante tons de azul e flores de xeo estilizadas. Este tema frío e limpo continúa na botella de vidro esmerilado, onde unha etiqueta metálica realza a impresión xélida. Patróns sutís de xeada e acentos de copos de neve están gravados en relevo na superficie, reforzando o tema fresco. Cada elemento apoia o carácter refrescante da xinebra.

The Recognition

About the A' Design Award de Bronce

Iced Hop Gin Embalaxe gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Iced Hop Gin Embalaxe sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Iced Hop Gin Embalaxe satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Dimensions & Packaging: 72 mm x 72 mm x 193 mm
Tags: Gin, Infused, iced, owl, hop,
Production Technology: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Design Challenge: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Research: Not applicable
Inspiration: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Project Duration: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Operation Flow: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Team Members: Michael Held
Image Credits: Images: Photographer tm studios visuelle medien GmbH, 2024.