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Source of Subtle Waves Envases para Licor de Jie Zhang

O deseño Source of Subtle Waves Envases para Licor de Jie Zhang é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.


BronceEnvases· 2025

Source of Subtle Waves Envases para Licor

de Jie Zhang

Cliente: Jie Zhang

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Source of Subtle Waves Envases para Licor

Fonte de Ondas Sutís é un deseño de embalaxe para o licor chinés Baijiu. A botella en forma de pinga de auga simboliza a transformación do gran e a auga en Baijiu ao longo do tempo e fai referencia ao longo proceso de elaboración. A botella está feita de cerámica cocida en Jingdezhen e combinada con metal chapado en ouro, creando un contraste entre forza e delicadeza. As decalcomanías en relevo de alta temperatura outorgan á superficie unha textura tridimensional. A tapa está inspirada nos tocados dos antigos eruditos. Unha sección central máis ancha e extremos máis estreitos fan que a botella sexa doada de suxeitar e verter.

O Recoñecemento

Sobre o A' Design Award de Bronce

Source of Subtle Waves Envases para Licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Source of Subtle Waves Envases para Licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Source of Subtle Waves Envases para Licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
Dimensións e Embalaxe
product dimensions, 110 mm x 110 mm x 250 mm
Etiquetas
Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
Tecnoloxía de Produción
This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
Reto de Deseño
The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
Investigación
The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
Inspiración
This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
Duración do Proxecto
This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
Fluxo de Operacións
The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience.
Membros do Equipo
Zhang Jie

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