Fabrika Coffee Embalaxe de Eugene Wysota and Helen Trophimova

O deseño Fabrika Coffee Embalaxe de Eugene Wysota and Helen Trophimova é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2025

Fabrika Coffee Embalaxe

de Eugene Wysota and Helen Trophimova

Cliente: Shokoladnitsa

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Fabrika Coffee Embalaxe

O elemento destacado da embalaxe é a ventá troquelada en forma das láminas do muíño de café do logotipo. Este elemento de deseño permite que os grans de café sexan visibles, ofrecendo un efecto visual distintivo que realza a calidade natural do produto. A paleta cromática seleccionada diferencia as mesturas de café e mellora o atractivo da embalaxe na estantería. A disposición do texto está deseñada para proporcionar información clara e concisa sobre o nivel de tostado, as notas de sabor e a orixe, todo mantendo unha estética limpa e minimalista.

O Recoñecemento

Sobre o A' Design Award de Prata

Fabrika Coffee Embalaxe gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Fabrika Coffee Embalaxe sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Fabrika Coffee Embalaxe é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Dimensións e Embalaxe: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Etiquetas: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Tecnoloxía de Produción: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Reto de Deseño: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Investigación: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Inspiración: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Duración do Proxecto: The project started in January 2022 in Moscow and was completed in May 2022
Fluxo de Operacións: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patentes: Trademark by Shokoladnitsa LLC.
Membros do Equipo: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Créditos das Imaxes: mockups by Creatsy