Kaorium Dispositivo de Experiencia de Fragancias de Toshiharu Kurisu - Scentmatic

O deseño Kaorium Dispositivo de Experiencia de Fragancias de Toshiharu Kurisu - Scentmatic é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño de Interface, Interacción e Experiencia de Usuario.

PrataInterface· 2025

Kaorium Dispositivo de Experiencia de Fragancias

de Toshiharu Kurisu - Scentmatic

Cliente: Scentmatic Inc.

Gañador do A' Design Award de Prata na Categoría Interface

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Cores

O Deseño

Sobre Kaorium Dispositivo de Experiencia de Fragancias

Este sistema de sinalización interactiva ofrece unha nova forma de experimentar e gozar as fragancias a través da fusión de aroma e linguaxe. Utilizando a tecnoloxía alimentada por IA Kaorium, que visualiza as características das fragancias, os usuarios poden afondar nas súas percepcións persoais dos aromas e explorar palabras descritivas que resoan coas súas impresións. Isto permítelles descubrir fragancias que se aliñan perfectamente coas súas sensibilidades individuais.

O Recoñecemento

Sobre o A' Design Award de Prata

Kaorium Dispositivo de Experiencia de Fragancias gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Kaorium Dispositivo de Experiencia de Fragancias sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Kaorium Dispositivo de Experiencia de Fragancias é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Dimensións e Embalaxe: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Etiquetas: Kaorium, AI, fragrance, signage, device
Tecnoloxía de Produción: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Reto de Deseño: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Investigación: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Inspiración: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Duración do Proxecto: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Fluxo de Operacións: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patentes: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Membros do Equipo: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Créditos das Imaxes: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.