Rebrand Next Función Primaria: Identidade de marca de Eluan Araujo

O deseño Rebrand Next Función Primaria: Identidade de marca de Eluan Araujo é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2026

Rebrand Next Función Primaria: Identidade de marca

de Eluan Araujo

Cliente: Ash Studio

Gañador do A' Design Award de Bronce na Categoría Gráfico

14,435

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Cores

O Deseño

Sobre Rebrand Next Función Primaria: Identidade de marca

Texto do libro: Este proxecto presenta un sistema de identidade visual deseñado para representar a coexistencia e a continuidade entre diferentes xeracións dentro dun contexto institucional compartido. A proposta baséase nunha estrutura xeométrica clara e modular que permite unha aplicación flexible mantendo ao mesmo tempo a coherencia visual. O símbolo combina a simplicidade formal coa profundidade simbólica, permitindo a súa adaptación a múltiples formatos e audiencias. O resultado é unha identidade duradeira e funcional, adecuada para contornos que requiren un equilibrio entre a expresión contemporánea e a tradición.

O Recoñecemento

Sobre o A' Design Award de Bronce

Rebrand Next Función Primaria: Identidade de marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Rebrand Next Función Primaria: Identidade de marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Rebrand Next Función Primaria: Identidade de marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensións e Embalaxe: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Etiquetas: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Tecnoloxía de Produción: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Reto de Deseño: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Investigación: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiración: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Duración do Proxecto: The project was developed between March and April 2024 in Curitiba, Brazil.
Fluxo de Operacións: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.