Threegun Deseño de Embalaxes by E2W Studio

Threegun Deseño de Embalaxes by E2W Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2025

Threegun Deseño de Embalaxes

by E2W Studio

Client: E2W Studio

A' Design Award de Bronce Winner in Envases Category

11,154
Verified Award Winner
Verify Award Status for #167210

View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Deseño de Embalaxes

Desde a súa fundación, Threegun utilizou consistentemente o vermello, unha cor profundamente enraizada na tradición chinesa, como elemento central da súa identidade visual. A tonalidade vermella considérase un dos activos esenciais que deben conservarse dentro do sistema visual da marca. O uso sistemático de sistemas de grella na embalaxe unifica o deseño. En canto ao fondo da embalaxe, os deseñadores integraron de forma moderna o carácter Tres no deseño do patrón. Este motivo converteuse nun activo visual clave para Threegun, seguindo a desempeñar un papel significativo no seu deseño visual posterior.

The Recognition

About the A' Design Award de Bronce

Threegun Deseño de Embalaxes gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Threegun Deseño de Embalaxes sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Threegun Deseño de Embalaxes satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop