Prata Gráfico · 2025
Rotary Sans Tipografía
by Paul Robb and Moira Bartoloni
- A' Design Award de Prata 2025 in Gráfico
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 81,828
- Verification code B4A69D0F3E · Verify this award
Colors
About Rotary Sans Tipografía
Rotary Sans é unha tipografía sans-serif OpenType con estruturas xeométricas e lixeiras variacións de forma. Inclúe trampas de tinta en forma de pera que axudan á lexibilidade e engaden un elemento visual distintivo. A tipografía proporciona un conxunto completo de glifos latinos, ademais de caracteres alternativos e ligaturas, para diversos usos tipográficos. O seu deseño enfatiza a claridade e a coherencia, adecuado para contextos como a identidade de marca. Rotary Sans está dispoñible en múltiples pesos e estilos, utilizábel tanto en formatos dixitais como impresos onde se necesita lexibilidade e aparencia uniforme.
About the A' Design Award de Prata
Rotary Sans Tipografía gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Rotary Sans Tipografía sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Rotary Sans Tipografía é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Press Kit
- Unique Properties
- Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
- Dimensions & Packaging
- The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
- Tags
- Type design, Typeface, Specimen
- Production Technology
- The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
- Design Challenge
- The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
- Research
- The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
- Inspiration
- Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
- Project Duration
- Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
- Operation Flow
- The presentation box was gifted to the first ten companies that purchased the complete typeface family.
- Image Credits
- Paul Henry Robb
