Kanade Japanese Función primaria: Embalaxe by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award de Prata in Deseño de Envases Competition Category.
PrataEnvases· 2025
Kanade Japanese Función primaria: Embalaxe
by Yuko Takagi
A' Design Award de Prata Winner in Envases Category
Verified Award Winner
Verify Award Status for #167834The Design
About Kanade Japanese Función primaria: Embalaxe
Texto do libro: O deseño de embalaxe para Kanade, un licor artesanal xaponés de gama alta, inspírase na estética tradicional para reflectir o sabor refinado e natural do produto. Inspirado no concepto de harmonía, o deseño emprega papel washi personalizado con fibras brillantes, creando un contraste entre o mate e un sutil brillo para conseguir unha sensación táctil e artesanal. As ilustracións en acuarela e a caligrafía manuscrita realzan a impresión de feito a man, mentres que unha tipografía personalizada engade unha identidade moderna pero culturalmente arraigada. O resultado é unha embalaxe que tende pontes entre a tradición e as sensibilidades contemporáneas para lograr un atractivo global.
The Recognition
About the A' Design Award de Prata
Kanade Japanese Función primaria: Embalaxe gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Kanade Japanese Función primaria: Embalaxe sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Kanade Japanese Función primaria: Embalaxe é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
- Dimensions & Packaging
- 700ml
- Tags
- #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
- Production Technology
- The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
- Design Challenge
- Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
- Research
- We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
- Inspiration
- The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
- Project Duration
- 1 year, Tokyo
- Operation Flow
- Consumed neat, on the rocks, or in cocktails.
- Patents
- Yuko Takagi
- Image Credits
- Yuko Takagi
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