Miluo Ip Design Serie de Ilustracións by Shurui Pan

Miluo Ip Design Serie de Ilustracións by Shurui Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2025

Miluo Ip Design Serie de Ilustracións

by Shurui Pan

Client: Northeastern University of China

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Miluo Ip Design Serie de Ilustracións

Miluo IP Design é un conxunto de ilustracións que presentan a cultura da cidade de Miluo, en China. A serie converte os elementos culturais locais en personaxes e escenas, empregando cor estratificada e atmosfera situacional. As ilustracións son creadas con software de deseño vectorial e impresas con tecnoloxía de produción de alto nivel para conservar o detalle fino. Cada imaxe mide 3600 por 3600 píxeles. Os produtos derivados estenden a serie aos medios modernos. O obxectivo é compartir os vestixios naturais e o patrimonio étnico de Miluo nunha linguaxe visual moderna e fomentar a protección da cultura tradicional.

The Recognition

About the A' Design Award de Ferro

Miluo Ip Design Serie de Ilustracións gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Miluo Ip Design Serie de Ilustracións sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Miluo Ip Design Serie de Ilustracións é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 72dpi, RGB.
Tags: IP design, Miluo City, illustrations, derivative products, Chinese style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times.
Research: Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture.
Inspiration: Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture.
Project Duration: The project started in December 2024 in China and finished in January 2025 in China.
Operation Flow: Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection.
Patents: This design was made for our company, institution or enterprise.
Image Credits: Image #1 : Illustration Pan Shurui 2025.
Image #2 : Illustration Pan Shurui 2025.
Image #3 : Illustration Pan Shurui 2025.
Image #4 : Illustration Pan Shurui 2025.
Image #5 : Illustration Pan Shurui 2025.