Golden Key Venue Edificio de Oficinas by MADA s.p.a.m. LLC

Golden Key Venue Edificio de Oficinas by MADA s.p.a.m. LLC is a highly esteemed winner of the very prestigious 2025 A' Design Award de Platino in Deseño de Arquitectura, Edificación e Estruturas Competition Category.

PlatinoArquitectura· 2025

Golden Key Venue Edificio de Oficinas

by MADA s.p.a.m. LLC

Client: MADA s.p.a.m. LLC

A' Design Award de Platino Winner in Arquitectura Category

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The Design

About Golden Key Venue Edificio de Oficinas

Golden Key Venue é un edificio de oficinas en Shanghai, China, creado mediante a transformación dun antigo almacén. Tres bloques de baixa altura están conectados a unha zona de gran altura. Un voladizo de 26 metros está soportado por dúas columnas inclinadas revestidas de aceiro inoxidable con acabado de espello. A fachada está composta por 28.000 paneis de terracota vermella, o que lle confire unha aparencia minimalista de campus, mentres que os muros cortina de vidro ultrabranco conforman o nivel superior. Os volumes apilados crean interiores de estilo loft. Patios, terrazas, xardíns na cuberta e espazos verdes ao longo da rúa Chuanqiao conectan os usuarios coa natureza.

The Recognition

About the A' Design Award de Platino

Golden Key Venue Edificio de Oficinas gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Golden Key Venue Edificio de Oficinas exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. Golden Key Venue Edificio de Oficinas é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project explores urban norms through three low-rise blocks linked to a high-rise zone, with two slanted columns. It integrates green spaces along Chuanqiao Road and uses stacked volumes for a loft-like design. The facade, with 28,000 red ceramic tiles, offers a minimalist "academic-style" look, while courtyards, terraces, and rooftop gardens foster creativity and nature connection.
Dimensions & Packaging: The site covers an area of 11,000 square meters, with a total building area of 36,000 square meters (22,000 square meters above ground and 14,000 square meters underground). The building has a height of 40 meters, with 5 floors above ground and some areas reaching 8 floors.
Tags: Urban Catalyst, Urban Renewal, Industrial Architecture, Architectural Transformation, Green Spaces, Community, Research and Development, Cantilever Architecture
Production Technology: The building features a 26-meter cantilever supported by two tilted, mirror-finish stainless steel columns, creating a surreal spatial effect. The facade, made of 28,000 red terracotta panels, evokes a minimalist campus-style aesthetic with green trees and red walls. The upper portion showcases glazed ultra-white glass curtain walls, forming a distinct two-level architectural design.
Design Challenge: The design’s challenge lies in the 26 meter cantilever, supported by two inclined giant columns wrapped in mirror finish stainless steel. These columns extend from the ground to the ceiling, creating a seamless, suspended effect. Balancing structural integrity with the delicate reflective surfaces required close coordination between engineering and design, ensuring both stability and visual impact. Achieving strength, elegance, and a surreal spatial experience was essential to the project’s success.
Research: The Golden Key Venue, located at 1065 Chuanqiao Road in Pudong's Jinqiao area, was formerly the Huashi Storage Warehouse under Shanghai Pharma Group. The five-story, 2,700 sqm building was in disrepair and had low land-use efficiency, affecting the surrounding industrial community. As part of Jinqiao Sub-center's broader transformation, Shanghai Pharma Holdings and Jinqiao Group, two state-owned enterprises, have spearheaded this urban renewal project.
Inspiration: Urban structures possess an inherent logic that requires rationality and knowledge to shape, forming a driving force for urban behavior - an Urban Catalyst. Its purpose is to influence other elements, attracting talent to collectively create a vibrant, cohesive city, driven by empowered industries, urban construction, productivity integration, vitality creation, and regeneration.
Project Duration: The design phase of the architectural project began in 2021, with construction completed in 2024.
Location: 1065 Chuanqiao Road, Shanghai, China
Operation Flow: Through the collaboration between Shanghai Pharma Holdings and Jinqiao Group, an old warehouse has been transformed into a landmark innovation hub in the Jinqiao Sub-center. Magsense Health has settled in the project, with biopharmaceutical companies like Huashi Pharmacy and Huantong Technology joining soon. This initiative is fostering a synergistic biopharmaceutical ecosystem, positioning the area as a key industry hub and a Shanghai benchmark for urban renewal driving new productivity.
Team Members: Lead Architect: Ma Qingyun, Project Architect: Geng Lingxiang, Project Architect: Geng Yifei, Architect: Chen Yitao, Architect: Li Yibo, Architect: Liu Ruihua, Architect: Zhang Jiawen, Architect: Zhou Wenxin, Architect: Zhang Qi, LDI Architect: Hong Youran, LDI Architect: Jiang Hui, LDI Architect: Li Jie, LDI Architect: Lu Lei, LDI Architect: Xue Jian, LDI Architect: Huang Chen, LDI Architect: Gao Ting, LDI Architect: Yuan Yao
Image Credits: Image #1: Photographer Vincent Wu, 2024.
Image #2: Photographer Vincent Wu, 2024.
Image #3: Photographer Vincent Wu, 2024.
Image #4: Photographer Vincent Wu, 2024.
Image #5: Photographer Vincent Wu, 2024.
Video Credits: MADA s.p.a.m LLC, 2024