Onshore Roasters Función primaria: Identidade de marca by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
PrataGráfico· 2025
Onshore Roasters Función primaria: Identidade de marca
Client: Cansu Dagbagli Ferreira
A' Design Award de Prata Winner in Gráfico Category
- 82,126
- Verified Award Winner
- Verify Award Status for #168645
The Design
About Onshore Roasters Función primaria: Identidade de marca
Texto do libro: A identidade de marca de Onshore Roasters reflicte a harmonía entre o luxo, a natureza e a sustentabilidade. O logotipo une un gran de café, raios de sol e ondas, encarnando o ritual dunha mañá perfecta no mar. Unha paleta terrosa coidadosamente escollida e o envase de papel reciclado reforzan o compromiso da marca coa elegancia e os valores ecolóxicos. Inspirado no estilo de vida do iatismo, o deseño equilibra a sinxeleza e a sofisticación, creando unha conexión perfecta entre o café de calidade e as augas abertas.
The Recognition
About the A' Design Award de Prata
Onshore Roasters Función primaria: Identidade de marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Onshore Roasters Función primaria: Identidade de marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Onshore Roasters Función primaria: Identidade de marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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