Chinatown Rebranding Identidade de Marca, Póster by Zifei Ding

Chinatown Rebranding Identidade de Marca, Póster by Zifei Ding is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2025

Chinatown Rebranding Identidade de Marca, Póster

by Zifei Ding

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

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The Design

About Chinatown Rebranding Identidade de Marca, Póster

O Rebranding de Chinatown é un proxecto de identidade visual e póster creado para o distrito de Chinatown en Los Ángeles, California. O novo sistema visual representa o patrimonio cultural do barrio. Os elementos de deseño conectan a significación histórica da antiga Chinatown coa modernidade e revitalización da nova praza. As gráficas mostran a fusión das culturas chinesa e americana e resaltan a identidade local. Cada póster mide 24 por 36 polgadas. O proxecto foi completado en 2023 e segue unha investigación sobre a integración das culturas asiática e norteamericana.

The Recognition

About the A' Design Award de Bronce

Chinatown Rebranding Identidade de Marca, Póster gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Chinatown Rebranding Identidade de Marca, Póster sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Chinatown Rebranding Identidade de Marca, Póster satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging: 24*36inch
Tags: Poster
Production Technology: Poster and Rebranding
Design Challenge: Link culture and history of Chinese in North America
Research: Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration: Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration: 2023 ， CA，USA
Operation Flow: Graphic design, visual design
Patents: Zifei Ding
Team Members: Zifei Ding
Image Credits: Zifei Ding