Castanea Nectar Envasado de Mel by Inna Kovalenko

Castanea Nectar Envasado de Mel by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2025

Castanea Nectar Envasado de Mel

by Inna Kovalenko

Client: Kyiv Academy of Applied Arts

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #168736

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Colors

The Design

About Castanea Nectar Envasado de Mel

Castanea Nectar é un deseño de embalaxe para mel de castiñeiro. Unha técnica de ilustración en acuarela transmite a lixeireza das flores e follas de castiñeiro. O logotipo emprega liñas suaves e lixeiramente viscosas para suxerir a densidade e riqueza do mel de castiñeiro, mentres que as formas rigorosas evocan a forza da árbore do castiñeiro. Unha pequena abella conecta os elementos do logotipo. O mel preséntase nun tarro de vidro de 250 gramos cunha etiqueta de 125 por 55 milímetros, colocado nunha caixa de 85 por 85 por 110 milímetros. O deseño fai referencia á árbore do castiñeiro como símbolo verde de Kiev.

The Recognition

About the A' Design Award de Bronce

Castanea Nectar Envasado de Mel gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Castanea Nectar Envasado de Mel sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Castanea Nectar Envasado de Mel satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensions & Packaging: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Tags: Logo, gift, pattern, organic product
Production Technology: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Design Challenge: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Research: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiration: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Project Duration: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Operation Flow: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Image Credits: Implementation, idea, design Inna Kovalenko