O deseño Marlenka Envase de David Kantor é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2025

Marlenka Envase

de David Kantor

Cliente: Marlenka International s.r.o.

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Marlenka Envase

O redeseño do envase de Marlenka céntrase nun deseño limpo e distintivo que asegura unha forte presenza nas prateleiras e unha clara diferenciación na gama de produtos. O sistema de envase está deseñado para acomodar unha variedade de bolos e sobremesas á base de mel, empregando un enfoque estruturado para distinguir sabores, formatos e tamaños. A estética visual premium potencia o atractivo do produto, mentres que os materiais innovadores e as tecnoloxías de impresión avanzadas garanten unha calidade excepcional. O deseño refinado non só eleva a experiencia do consumidor senón que tamén reforza a identidade de marca de Marlenka e o seu posicionamento no mercado.

O Recoñecemento

Sobre o A' Design Award de Bronce

Marlenka Envase gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Marlenka Envase sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Marlenka Envase satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensións e Embalaxe: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Etiquetas: marlenka, redesign, packaging,
Tecnoloxía de Produción: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Reto de Deseño: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Investigación: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiración: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Duración do Proxecto: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Fluxo de Operacións: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Membros do Equipo: David Kantor
Radek Vysocký
Vojtěch Halamíček
Créditos das Imaxes: David Kantor
Petr Vaněk