Sawamura Award 2024 Visual Clave de Evento by Takuma Tahara

Sawamura Award 2024 Visual Clave de Evento by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

PrataGráfico· 2025

Sawamura Award 2024 Visual Clave de Evento

by Takuma Tahara

Client: SAWAMURA Inc.

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #171707

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sawamura Award 2024 Visual Clave de Evento

Sawamura Award 2024 é un visual clave creado para un evento corporativo dirixido a novos empregados, celebrado nun teatro tradicional de Kabuki en Quioto, Xapón. O tema do evento era a tradición e a innovación. As letras da palabra KABUKU debuxáronse cunha tipografía variada, de xeito que cada letra funciona á vez como letra e como ilustración. As cores e os patróns tradicionais xaponeses tomados do teatro combináronse cunha paleta cromática fresca. O visual clave aplicouse a certificados, invitacións con forma de entradas de espectáculo, selos e material publicitario, dándolle ao evento unha imaxe unificada.

The Recognition

About the A' Design Award de Prata

Sawamura Award 2024 Visual Clave de Evento gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Sawamura Award 2024 Visual Clave de Evento sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Sawamura Award 2024 Visual Clave de Evento é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Dimensions & Packaging: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Tags: Key visual, Japanese, tradition, innovation
Production Technology: Adobe Illustrator CC
Design Challenge: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Research: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Inspiration: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Project Duration: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Operation Flow: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Image Credits: #All Creator Takuma Tahara