Seaside Home For Music Fans Campaña de Marketing Experiencial de Taobao Design

O deseño Seaside Home For Music Fans Campaña de Marketing Experiencial de Taobao Design é un estimado gañador do moi prestixioso 2025 A' Design Award de Ouro na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

OuroPublicidade· 2025

Seaside Home For Music Fans Campaña de Marketing Experiencial

de Taobao Design

Cliente: Taobao Design

Gañador do A' Design Award de Ouro na Categoría Publicidade

159,291

Gañador de Premio Verificado

Verificar o Estado do Premio para #171886

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Seaside Home For Music Fans Campaña de Marketing Experiencial

Seaside Home For Music Fans é un proxecto de marketing baseado en escenarios creado para un festival de música e artes celebrado en Aranya. O cubo icónico da marca transformouse nun proxector de luz, acompañado de cores en degradado da liña de costa e formas de ondas de audio. As áreas de exposición presenciais ofrecían mostras multisensoriais e xogos relacionados coa música a través de instalacións interactivas. Unha retransmisión en directo interactiva permitiu ao público remoto percorrer as áreas e ver as actuacións. O recinto construíuse cunha estrutura lixeira de aceiro, materiais renovables e pinturas e tecidos de baixas emisións. Asistiron máis de 70.000 fans.

O Recoñecemento

Sobre o A' Design Award de Ouro

Seaside Home For Music Fans Campaña de Marketing Experiencial gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Seaside Home For Music Fans Campaña de Marketing Experiencial sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Seaside Home For Music Fans Campaña de Marketing Experiencial crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Dimensións e Embalaxe: This project attracted more than 70,000 fans.
Etiquetas: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Tecnoloxía de Produción: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Reto de Deseño: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Investigación: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Inspiración: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Duración do Proxecto: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Fluxo de Operacións: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Membros do Equipo: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin