Planetarium Produtos Culturais e Creativos de Alan Guo

O deseño Planetarium Produtos Culturais e Creativos de Alan Guo é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2025

Planetarium Produtos Culturais e Creativos

de Alan Guo

Cliente: Beijing Planetarium

Gañador do A' Design Award de Prata na Categoría Envases

20,692

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Cores

O Deseño

Sobre Planetarium Produtos Culturais e Creativos

Este termo é parte dunha serie de produtos máis ampla que inclúe selos, marcapáxinas, fitas, bolsas de tea e outros artigos. Inspirados nos astronautas, os deseños transmiten unha sensación de ingravidez e exploran a relación entre a humanidade e o universo. Desde unha cunca levitante de temática espacial ata unha bolsa de tea que presenta unha man sostendo a liña de vida dun astronauta, cada produto encarna unha narrativa imaxinativa. A colección ten como obxectivo espertar a curiosidade pública sobre o cosmos e promover unha perspectiva racional e reflexiva sobre o lugar da humanidade nel.

O Recoñecemento

Sobre o A' Design Award de Prata

Planetarium Produtos Culturais e Creativos gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Planetarium Produtos Culturais e Creativos sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Planetarium Produtos Culturais e Creativos é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Dimensións e Embalaxe: 25*40cm Inflatable bag, Screen printing
Etiquetas: Planetarium, Cultural and Creative Merchandise, Universe
Tecnoloxía de Produción: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Reto de Deseño: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Investigación: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiración: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Duración do Proxecto: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Fluxo de Operacións: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.