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Dream Of The Blue Envase de Botella de Licor de Wen Liu

O deseño Dream Of The Blue Envase de Botella de Licor de Wen Liu é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.


BronceEnvases· 2026

Dream Of The Blue Envase de Botella de Licor

de Wen Liu

Cliente: Shenzhen Oracle Creative Design Co.,Ltd.

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Dream Of The Blue Envase de Botella de Licor

Dream Of The Blue é un envase de botella deseñado para un baijiu chinés premium. A botella conserva a silueta clásica da marca e engade un motivo de armadura inspirado no filme Investiture of the Gods, con patróns antigos finamente tallados por toda a superficie. A botella enteira, incluído o relevo da armadura, fórmase como unha soa peza de vidro mediante un proceso de moldaxe dunha soa peza, o que mantén baixos os custos de produción. O emblema frontal está feito de aluminio reciclado. O envase mide 105 por 105 por 308 milímetros.

O Recoñecemento

Sobre o A' Design Award de Bronce

Dream Of The Blue Envase de Botella de Licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Dream Of The Blue Envase de Botella de Licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Dream Of The Blue Envase de Botella de Licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
Dimensións e Embalaxe
105mm×105mm×308mm
Etiquetas
Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
Tecnoloxía de Produción
The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
Reto de Deseño
The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
Investigación
The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value.
Inspiración
More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
Duración do Proxecto
Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd.
Fluxo de Operacións
This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
Membros do Equipo
Creative Direction: Wen Liu
Design Execution: Shaokun Xiao

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