Jinzhongzi Envase de Botella de Baijiu by Wen Liu

Jinzhongzi Envase de Botella de Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2026

Jinzhongzi Envase de Botella de Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award de Ferro Winner in Envases Category

5,667

Verified Award Winner

Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Envase de Botella de Baijiu

Jinzhongzi é un deseño de envase para un baijiu premium producido na provincia de Anhui, China. A bebida espirituosa preséntase nunha botella de vidro de cristal cuxa parte inferior está envolta con tiras de bambú tecidas e rematada cun revestimento pintado con spray. O tecido de bambú fai referencia ao método tradicional de almacenamento da marca, no que se tecen tiras de bambú arredor de xerras especialmente tratadas empregadas para o envellecemento do licor. A botella mide 145 por 115 por 275 milímetros. O detalle tecido engade unha calidade táctil ao envase e reforza a identidade da marca.

The Recognition

About the A' Design Award de Ferro

Jinzhongzi Envase de Botella de Baijiu gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Jinzhongzi Envase de Botella de Baijiu sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Jinzhongzi Envase de Botella de Baijiu é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan