Zhen Yuan Zeng Envase de Baijiu by Wen Liu

Zhen Yuan Zeng Envase de Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2026

Zhen Yuan Zeng Envase de Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award de Prata Winner in Envases Category

36,086

Verified Award Winner

Verify Award Status for #173079

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Envase de Baijiu

Zhen Yuan Zeng é un deseño de envase para un baijiu envellecido, unha bebida espirituosa tradicional chinesa. A botella está feita de cerámica e ten a forma dunha versión moderna da tradicional xerra de licor. Facetas xeométricas precisas refinan a forma clásica e reducen o seu peso visual. A tapa ondulada fai referencia ao lento envellecemento do licor dentro da xerra. A botella está envolta en papel sulfato, que suaviza o contorno e oculta parcialmente a forma. O consumidor retira o papel, de xeito que a botella se revela paso a paso. O envase mide 85 por 85 por 165 milímetros.

The Recognition

About the A' Design Award de Prata

Zhen Yuan Zeng Envase de Baijiu gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Zhen Yuan Zeng Envase de Baijiu sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Zhen Yuan Zeng Envase de Baijiu é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin